Najbardziej popularne zdjęcie ever

Co odkryjemy analizując najbardziej popularne zdjęcia w internecie? Może kryje się w nich jakaś uniwersalna prawda o ludziach i o tym, co lubią? Zobaczmy.

Są co najmniej trzy zdjęcia pretendujące do tytułu Wizualnej Pandemii. Każde z nich można spotkać na ponad 25 270 000 000 stronach wg Google (co cyfrowy tytan z Mountain View podlicza w mniej niż 2 sekundy, więc pewnie ma już gotową odpowiedź).

Dziewczynka z mydlanymi bańkami… po prostu przed czymś ucieka. Tyle można powiedzieć. Ma nadwagę i kurtkę w kolorze żółtym. Żółty to najbardziej jasny kolor w widocznym spektrum, kojarzony ze szczęściem i optymizmem, promieniami słońca i kreatywnością. W tysiącach przeróbek tego zdjęcia zmienia się wszystko, tylko nie kolor kurtki i mina dziewczynki. Co takiego jest w jej twarzy? Niepokojący brak źrenicy, wieloznaczne pozytywne emocje, dziecięcy entuzjazm i dokazywanie. Ma w sobie pewność, że uda jej się uciec, choć ścigający jest blisko, o włos. Pasuje do dwóch archetypów opowieści jednocześnie: komedii, gdyż potencjalnie niesie ze sobą zabawny chaos (i bąbelki!), oraz wyprawy („quest”), gdyż unika właśnie niebezpieczeństwa.  W tym narzucającym się związku zdjęcia z „jakąś” historią dopatrywałbym się jego popularności. Bąbelki, soczysta trawa i dziecko w ruchu to jest zawsze sympatyczny dla oka widok, ale w tym zdjęciu jest dodatkowo mocny potencjał narracyjny. Lubimy historie, lubimy domyślać się co się stało lub co zaraz się wydarzy. Dlatego większość zdjęć na komercyjnych stokach to takie straszne tekturowe guano – co jest tematem na osobny wpis.

Pozostałe dwa prawdopodobnie najbardziej popularne zdjęcia w internecie to „Mom Was Worried, I Sent Her This Picture” oraz „Ridiculously Photogenic Guy / Zeddie Little„. Jeśli takie analizy jak powyższa okażą się dość inspirujące, to pewnie wezmę i te obrazki na warsztat.

54 thoughts on “Najbardziej popularne zdjęcie ever

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